20km around the city of Accra !
This past weekend we participated to a great event in Accra. Cowbell organised a bike tour of 20 km around the city. I took over the challenge to ride the TRIKADEMIK with the ZAIN campaign and 4 children.
The event was organised in a effort to create awareness towards bike riding and alternative transport in the city. It was great fun and the spirit was high amongst the participants.
Expectedly, the TRIKADEMIK attracted the greatest attention of all. Before we even departed everyone amongst the participants asked about the concept and praised ZAIN for their intelligent spending of advertising budget!
During the tour, spectators and passers-by called and asked questions to know what was that about.
Fortunately, by then all the bikers around me knew about the concept and became Ambassadors. The ZAIN brand was applauded and cheered at!
The last 5 km were more challenging because we went through a busy part of town. The children singing at the front encouraged me to keep on smiling and co-riders helped me push through the upward slopes.
Next to us was also the distribution tricycle model INSTINCT supplied by Cowbell. The youngest participant to the tour, Winfred, 4 year old, decided drop his bike and enjoy a tricycle ride on top of the basket instead.
We passed the finishing line with the children signing loud and eager to run and play in the bouncing castle Cowbell had set up.
This was a fantastic opportunity for us to celebrate the successes of INSTINCT over the past months.
Magali (CEO of Instinct)
